Privacy policy
PRIVACY POLICY
Last updated: 26/04/2026
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1. Introduction
This Privacy Policy explains how ALAYA fitness (operated by VERDE STUDIO XXI, SL) collects, uses and protects your personal data when you visit or make a purchase from www.alayafitness.com.
We are committed to protecting your personal data and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR).
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2. Data Controller
The data controller responsible for your personal data is:
VERDE STUDIO XXI, SL
Commercial name: ALAYA fitness
Carrer del Bruc 21, 4t 3a
08010 Barcelona, Spain
Email: contact@alayafitness.com
Phone: +34 657 897 311
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3. Personal Data We Collect
We may collect the following types of personal data:
a) Information you provide directly:
- Name
- Email address
- Phone number
- Billing and shipping address
- Company name (for B2B clients)
- Order details
- Project details (quote requests)
b) Payment information:
Payments are processed securely by third-party providers. We do not store full credit card details.
c) Automatically collected data:
- IP address
- Browser type
- Device information
- Website usage data
- Cookies and tracking data
👉 Ecommerce stores typically collect this data to process orders and improve user experience :contentReference[oaicite:0]{index=0}
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4. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfill your orders
- To manage quotes and customer requests
- To communicate with you
- To provide customer support
- To improve our website and services
- To prevent fraud and ensure security
- To send marketing communications (if you consent)
Under GDPR, businesses must clearly explain why data is collected and how it is used :contentReference[oaicite:1]{index=1}
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5. Legal Basis for Processing
We process your data based on:
- Contractual necessity (order processing)
- Legal obligations
- Legitimate interests (business operations, fraud prevention)
- Consent (marketing communications, cookies)
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6. Data Sharing
We may share your data with trusted third parties, including:
- Payment providers
- Shipping and logistics companies
- Shopify (website hosting and services)
- Marketing and analytics tools
Shopify may process customer data to provide services and improve experience :contentReference[oaicite:2]{index=2}
We ensure that all third parties comply with data protection laws.
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7. International Data Transfers
Your data may be transferred outside the European Economic Area (EEA), including to countries with different data protection standards.
In such cases, appropriate safeguards are implemented.
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8. Data Retention
We retain your personal data only as long as necessary for:
- Order processing
- Legal obligations
- Business operations
GDPR requires that data is not stored longer than necessary :contentReference[oaicite:3]{index=3}
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9. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
You also have the right to lodge a complaint with a data protection authority.
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10. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Analyze traffic
- Personalize content
- Provide marketing and advertising
Cookies are considered personal data under GDPR and must be disclosed :contentReference[oaicite:4]{index=4}
You can manage your cookie preferences through your browser or consent banner.
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11. Data Security
We implement appropriate technical and organizational measures to protect your data from:
- Unauthorized access
- Loss
- Misuse
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12. Third-Party Services
Our website may include third-party services such as:
- Payment gateways
- Analytics tools
- Marketing platforms
These providers have their own privacy policies.
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13. Changes to This Policy
We may update this Privacy Policy at any time.
Changes will be published on this page.
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14. Contact
For any questions regarding this Privacy Policy:
Email: contact@alayafitness.com
Phone: +34 657 897 311
Address: Carrer del Bruc 21, 4t 3a, 08010 Barcelona, Spain